Go To The Moon

GoToMoon sets up the revenue system under B2B SaaS growth, then runs it. CRM architecture, lead scoring, lifecycle automation, attribution, and AI agents wired into your stack. Once the measurement is real, we run demand on top of it.

Fractional RevOps and growth. Europe-based. Reply within 24 hours.

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The problem we solve

You have a CRM with five years of mess in it, an ad account someone is running, sequences firing from a tool nobody fully owns, and a marketing team of two. The pieces are all there. What's missing is the layer that connects them, which is why nobody can say what produced pipeline or where the handoff to sales leaks. GoToMoon sets that layer up and runs it.

Services

One system, one owner. The revenue layer goes in first, then demand runs on top of it and gets measured against pipeline instead of clicks.

Revenue Systems & RevOps

CRM architecture in Salesforce, HubSpot, Pardot and Attio
Lead scoring, routing, and lifecycle automation
Attribution and pipeline reporting from your source of truth
AI agents in the CRM: scoring, field mapping, sequence mapping, drafted outreach
Stack: Salesforce, HubSpot, Pardot, Attio, Outreach, Clay, n8n, Zapier, Claude

Paid Media

LinkedIn Ads: lead-gen, document, video, retargeting
Google Ads and Meta Ads for B2B
Targeting off CRM segments and intent signals
Spend tied back to pipeline in your CRM, not platform-reported conversions

Content & LinkedIn Organic

Founder ghostwriting and employee advocacy
Content hub: blog, reports, lead magnets, calculators
Newsletter strategy and production
SEO and GEO, with conversion tracked through to the CRM

Outbound

Lead lists and enrichment in Clay
Sequences in lemlist, HeyReach and Outreach
LinkedIn and email as one prospect view
Deliverability and inbox infrastructure

Events & Webinars

Webinar series end to end: registration, reminders, follow-up
Live event partnerships and field marketing
Event-to-meeting conversion, tracked in the CRM

Selected results

Numbers from revenue engines we've owned end to end. Names on request under NDA.

Gov-tech SaaS, €3.5M to €6M ARR: owned the Salesforce and Pardot lifecycle engine with 20+ workflows and sequences, lead scoring, data hygiene and enrichment. €2.4M in qualified pipeline in one quarter against a €1.8M target.
Same account, paid: €250K+ a year in LinkedIn Ads and €80K+ in Google Ads at €40-50 CPL without dropping lead quality. Scoring off website behaviour and CRM signals took MQL-to-SQL up 45% in a quarter and average deal size up 35% through ABM.
Agency management SaaS, €3M to €8M ARR: sole owner of HubSpot for sales and marketing across 2.5 years, covering lead routing, lifecycle, and post-event nurture across 20+ webinars and live events.
Same account, demand: an agency valuation calculator paired with a webinar series produced 1,200+ leads at an 85% MQL rate and 45 new sales opportunities in six months. 25+ A/B tests took cost per demo conversion down 44%.
Enterprise AI adoption SaaS: outbound engine built from scratch in lemlist, 51 meetings and €600K+ in outbound-sourced pipeline in 60 days with no sales headcount.
Fractional RevOps, current: a Claude, Salesforce and Outreach stack running five Claude skills daily for lead scoring, field mapping, sequence mapping and drafted outreach. RevOps on Attio wired into Claude, Slack and Klaviyo. 20+ AI and Salesforce workflows specced for a 21-rep sales team.

Pricing

Revenue System Audit — €1,500 to €2,500, two weeks, one-off

Full map of your CRM, data flow, lifecycle, and attribution gaps. You get an architecture diagram of what you actually have, a prioritized fix list scored by effort and impact, and a 60-minute walkthrough. Yours to keep whether or not we go further.

System Sprint + Run — setup from €4,000, then from €2,000/month

Four to six weeks to implement the fixes: scoring, routing, lifecycle automation, dashboards, AI agents in the CRM. Then a monthly engagement to run it: data hygiene, scoring model retuning, routing changes as the team changes, reporting cadence, agent maintenance. Six-month minimum on the monthly.

Go To Moon, full-stack partner — from €4,500/month

Everything in System Sprint + Run, plus demand running on top of it: paid, content, outbound, events, whichever the system says is the gap. Weekly strategy and ops calls, always-on async during work hours, quarterly board-level summary.

Frequently asked questions

What does GoToMoon actually do?

We set up the revenue system under your growth and then run it. CRM architecture, lead scoring, routing, lifecycle automation, attribution, and AI agents wired into your stack. Once the measurement is real, we run demand on top of it: paid, content, outbound, events. You can also start with a single channel, though most of the value comes from having the system underneath it first.

How is this different from a normal marketing agency?

An agency sells you a channel and reports on it from its own platform. We work inside your CRM, so the reporting comes out of your source of truth and every channel gets measured against pipeline rather than clicks.

Who actually does the work?

Borna Grünbaum, directly. He owned this exact engine in-house at two B2B SaaS companies through their scale-ups, €3M to €8M ARR at one and €3.5M to €6M at the other, before starting GoToMoon. Specialists get brought in for execution where a project needs them. The strategy and the system stay with him.

How fast will I see results?

The audit lands in two weeks. Scoring, routing and reporting are usually live within six weeks of the sprint starting. Paid shows signal in weeks. Content, SEO and events compound over a quarter or two.

Do you guarantee meetings or pipeline?

No serious operator does. We commit to a system, a cadence, and reporting you can check yourself, with a track record of pipeline, conversion and CPL numbers behind it.

Who owns the tools, the data, and the accounts?

You do. Every account, dashboard, list, workflow and agent sits in your stack under your ownership. If we stop working together, the system keeps running.

What's the minimum commitment?

The audit is a standalone two weeks with nothing attached to it. The monthly run engagement is six months, because a scoring model and a lifecycle engine need a couple of cycles of real data before the output is worth trusting.

We already have a marketing team. Do we still need you?

Usually the gap isn't people, it's that nobody owns the connective layer between the CRM, the ad accounts and sales. We set that up and run it so your team ships against clean data instead of arguing about whose number is right.

About

GoToMoon is a Europe-based revenue systems and growth practice, founded and run by Borna Grünbaum. Before GoToMoon he owned growth, lifecycle and HubSpot at an agency management SaaS through €3M to €8M ARR, and demand gen, paid and the Salesforce and Pardot engine at a gov-tech SaaS through €3.5M to €6M ARR. GoToMoon works with B2B SaaS companies between roughly €2M and €10M ARR that already have a CRM and an ad account, and nobody owning the system that connects them.

Contact

Book a 30-minute call. If it's a fit, the first step is usually a two-week Revenue System Audit: calendar.app.google/9TamQmkU9HAMJ6G37

Founder on LinkedIn: Borna Grünbaum